The Market Research Company’s (TMRC) In-Depth Interviews embodies proficiency in direction and execution, having conducted them in a number of Countries it is carried out with ease and in a seamless process. TMRC uses this powerful tool to draw deeply embedded information from people and for a variety of purposes and projects.
What we do:
- Acute exploration into audience’s perspectives, opinions and feelings
- Retrieve insights from a target audience
- Elicit a vivid picture of collected qualitative data
We recommend this technique for tasks such as:
- Content Analysis,
- Intensive Usability Tests,
- Elaborate Tests on Services/Products/Experiences.
TMRC is flexible in employing tools to conduct In-Depth Interviews, One-on-one being the most common. We even alter our methods and style it to suit the research elements.