Ethnography

Ethnography

The Market Research Company’s (TMRC) ethnographic research team is well capacitated with skilled professionals to provide integrated analytical information. We use this holistic approach to go beyond the barriers of focus groups by observing and interviewing people in their natural habitat.

Key Features :

  • Provision of real world understanding of consumer wants, preferences and motivations,
  • Examination of environments and socio-cultural influences on people,
  • Translation of insights,
  • Strategic business models,
  • Customer loyalty
  • Integrity in producing authentic information and data.

We take care of all your needs from products, online, culture, infrastructure, medicine to IT. With no preconceived beliefs and open to draw as much data as possible our results are actionable and sure to bring about a renaissance.