The Market Research Company (TMRC) is a dynamic entity and believe in advanced technology, refined methods and processes in order to draw authentic data or information.
We maintain accuracy with the help of the following services:
CATI : is face-to-face interviews at home (general consumers) or at offices (SMB/SME/executives) or workplace using conventional pen-and-paper or CAPI (computer assisted personal interview) on a laptop computer.
CAPI : is telephone interviewing in a research lab using the state of the art Computer Assisted Telephone interviewing system.
CAWI : is online web based self administered interviewing or assisted through CAWI.
These services are used to better the processes, initiate smooth functioning and make possible to collect samples of data, large or small in a quick manner.
Using this tool, data is fed into the computer as and when it is collected. This invariably eliminates confusion and errors in sorting information.