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“ To understand how consumers really think and feel, it is vital to go beyond words. " -Katja Bressette

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“ Social media/data alone will not give you answers. But it will give better questions ” -Tom Webster

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  • Recent blog

    September 8

    SSI Embraces DIY: Interview with Chris Fanning, CEO of SSI

    An in depth interview with Chris Fanning, CEO of SSI, on the future of the insights industry and what lies ahe…

    Source: GreenBook
    August 2

    Vital Statistics You Never Learned…Because They’re Never Taught

    Marketing scientist Kevin Gray asks Professor Frank Harrell about some important things we often get wrong abo…

    Source: GreenBook
    August 1

    Empathy2 – An Innovation Catalyst

    Get a behind the scenes look at how P&G's Sion Agami makes innovation happen in this new series with Jeff…

    Source: GreenBook
    July 25

    How IIeX Competition Winners Delvv.io Deliver Qual Insights At Scale

    An interview with Delvv.io co-founder and CEO Trevor Wolfe, winner of the IIeX EU 2017 Insight Innovation Comp…

    Source: GreenBook