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“ To understand how consumers really think and feel, it is vital to go beyond words. " -Katja Bressette

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“ Social media/data alone will not give you answers. But it will give better questions ” -Tom Webster

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  • Recent blog

    May 10

    Being Digital, Being Human

    Technologies enable us to turn our focus to being more human.

    Source: GreenBook
    May 3

    Do We Need Non-conscious Measures?

    Non-conscious measurement tools can be quick, cheap and relatively easy to master…

    Source: GreenBook
    April 30

    The Next Frontier for Behavioural Science – Driving Profitable Outcomes

    Behavioural science isn't the answer for every marketing challenge; it is a starting guide for finding solutio…

    Source: GreenBook
    April 9

    The Power of Actionable Analytics: ​Where is the Value in Real World Data?​

    Three case studies using data analytics to predict, identify and intervene in healthcare research…

    Source: GreenBook